InsurerDist
API-first platform for insurance businesses

Build digital and embedded insurance faster

Build digital insurance products, launch embedded insurance, and streamline operations with Root’s platform—designed for enterprise scale and developer speed.

For insurersFor distributorsFor developers

Trusted by modern insurers, distributors, and embedded partners.

Analytics dashboard on a laptop
Trusted by
AtlasHarborNorthwindPine

Build and launch insurance products faster

Go from idea to live product quickly using Root’s developer-first APIs and implementation tooling—without compromising governance, compliance, or customer experience.

Launch quicker

Configure and integrate new insurance products with fewer moving parts.

Stay in control

Own the customer journey across web, mobile, and embedded flows.

Reduce complexity

Root handles platform-level insurance challenges so your team can focus on distribution and growth.

Embedded insurance, without the integration pain

Offer coverage at the point of need with a platform built for partners, marketplaces, and modern distribution.

Flexible distribution

Support multiple partner experiences with consistent back-end capability.

Scalable operations

Standardize workflows to streamline servicing and reduce manual effort.

Reliable APIs

Build on a clear, versioned interface designed for long-term maintainability.

Developer tools that get you to “first successful call” fast

Root’s technical documentation and developer tools are publicly available, so your team can evaluate quickly and start building immediately.

Public documentation

Clear guides and references built for engineers.

Root Workbench

Build, test, and iterate product integrations in one place.

Implementation-ready

Patterns that support secure, production-grade integrations.

Enterprise-grade control with a modern platform foundation

Root supports the needs of regulated insurance environments while enabling modern product and engineering teams to move quickly.

Security & governance

Built with enterprise requirements in mind.

Operational efficiency

Streamline processes that typically slow down insurance operations.

Integration flexibility

Connect to your systems while maintaining consistent platform behavior.

Customer experience ownership

Keep your brand and UX front and center.

A platform for insurers and distributors

For insurers
  • Modernize product delivery and operations.
  • Launch new offerings with less implementation overhead.
  • Maintain control across the full policy lifecycle experience.
For distributors
  • Embed insurance into existing customer journeys.
  • Accelerate partner launches and reduce operational friction.
  • Deliver consistent experiences across channels.

Ready to build?

Whether you’re evaluating platform fit or ready to start integration, Root helps you move from concept to production faster.

Documentation and developer tools are publicly available.